Matches come from the tags Steam players vote on each game, weighted so a rare tag counts for far more than one that sits on half the store. A game's popularity never moves it up this list.
The closest matches to Figment on Steam are Katamari Damacy REROLL, Botanicula, When The Past Was Around, Wandersong, Circuits. They rank highest because their Steam community tags overlap most with Figment's, and shared tags include Surreal, Colorful, Great Soundtrack.
How are games like Figment chosen?
Every game is described by the tags Steam players vote on it. Rare, specific tags such as Surreal, Colorful, Great Soundtrack count far more than catch-all ones like "Indie" or "Singleplayer", and each game is scored on how closely its whole tag profile matches Figment's. Popularity never affects the ranking.
